Friday 19 June 2020

Marketing Tools for Young Marketeers & Startups #2

Posts i never published in 2015 #2

Hello!

It has been a pretty busy week and last week was dedicated to #Mangalyaan & #MakeInIndia

Also, i hope the Marketing tools i penned down in part 1 seemed interesting & relevant
here's jotting down five more

1. Canva - Be it making a quick cover picture for FB or a header for Google+ Canva lets you create amazing creatives with ease! A must try!

2. Dare to Compete - Are you running a contest in your company? Need a platform to promote it for free. Here's where you should park your ad. It's for free. Techies will find this very useful! 

3. World-o-Meters - Have a quick presentation to make? Need to dazzle people with numbers? Them, here's your one-stop destinations! So many interesting stats being updated in real time. Worth it!

4. Sound Cloud - Wish to record a quick interview and upload it on your company's social channels? This is a great tool for it. Ofcourse, you can do limited recordings, but that limited part is free! So, go try!

5. Crazy Egg - As crazy as the name sounds, this tool is epic! It lets you view exactly which parts of your website your customers & clients are clicking on. It generates a heat map for you, so you could exactly focus on what's really important and no more live in assumptions

Have i experimented with this yet? Oh no! once i get a budget for my own marketing, i will! For now, i am just sticking to what the company has in mind

Business Lessons from the most unanticipated

Posts i never published in 2015 #1

I was once travelling by train and with lots of time left to oneself, i unconsciously started off my favorite pastime: Observing! A train journey is  very entertaining if you could observe a bit more that usual! 

You see a beggar ask you for some money: your mind quickly processes the incoming request! If it's a yes, you give'em some money and ignore and if it's a no, you just do the ignoring. But have you ever taken some time to observe the beggar's activities?

I know this sounds too weird but just read a bit more before you start judging! The beggars adopt many, oh so many ways to get money: 

1) Have a differentiator: Each beggar had a different story to tell, a different talent to deliver! One man whistled in multiple ways, to an extent that he even had a tune for the ones who did not give him money! There was a sister and brother duo who kept jumping in and out of a loop effortlessly as if they had no bones in them. While some were physically affected, some were portraying their singing talent! There were no two beggars who had a same reason to ask for money! That's the kind of effort they put in to be different and convincing!

2) You think begging is down marked and a poor man's activity! But have you ever taken the time to notice the kind of energy and effort they put into it? They are open to criticism,  insult and more importantly they never give up: no matter the response, they keep trying. Now how do you bounce back in life with full force, despite rejection, i think we ought to learn that from them.

3) How many times do you prefer to bounce back and do the same action that just got you embarrassed  Well for many, the answer is a clear NO MORE. But what if the situation demands? This may quite often happen at our colleges or work places, and that's when we start cursing life. Well then here are the people who have no option but to get back to their routine of getting embarrassed over and over again just so that they can earn their living. 


Some great man/woman said that the seriousness of an employee or employer is directly proportional to the kind of books one reads. Oh so are you saying that if i read all the great Business books in the world, i will become the next Bill gates? The point is we often invest a lot of time, effort and money into learning things in life the complicated way when they could easily come to us through one simple skill : observation!