I totally understand the urge of businessmen to cash on every opportunity that comes their way. Sometimes they could say, "We bring light into your life", when all they are selling is a matchbox! Well, all is fair in business and the more creative you get, the better shall be your results.
Opportunities are such a must-catch for them! Look at the Cycle Brand Agarbatti's ad, one would easily comprehend what I mean by saying "cashing-on-the-opportunity"
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Also, let's not forget the Dhoom 3 special apparel and accessories that were up for sale on the Great Online Shopping Festival's website this December. Well, all of this put aside, here's something that tops the list unanimously!
The Aam Aadmi Jhadu! They are up for sale online!? What a smart move by Tradus.com to use the success of AAP to brand an un-branded good (simply meaning people don't really care which company makes them. It's a basic utility item) The AAP jhadus are being sold at a startling price of Rs. 5/- The price holds for the first 1000 customers, post which they shall be charged Rs.19/- Is this a one time stunt? or will we end up seeing this develop into a strong brand for broomsticks!?
"Join Anti Corruption Campaign in Delhi. Pay Rs. 19 for this brand new Aam Aadmi ka Jhadu and celebrate the birth of corruption free NEW India." is what the website says. Converting a new political wave that's inspiring many into currency is ethical? funny? Well, that's pretty subjective. But, from the business viewpoint, I would call it a smart move!
Many may mistake this for a fund-raising initiative, but it gets funny when you realize it is not! While the Aam Aadmi Party is busy raising funds from people by convincing them of their motives, here's Tradus.com investing in their fame.
So, what are your opinions on this ?
Check out the AAP Jhaadu here: http://www.tradus.com/campaign/aap-offers
Source of pictures and basic info: Tradus.com, http://www.aamaadmiparty.org/page/aap-mobilises-17-crore-in-funds, http://news.oneindia.in/new-delhi/aap-jhaadu-being-sold-at-rs-5-on-e-commerce-stores-1369964.html
P.S: All opinions are purely original and not intended to promote the product or Tradus.com
Hi Harika
ReplyDeleteThis might create a problem. Though the idea is to get organic search to work for them, I think TradeUS might get into trouble as the customers may feel cheated...
But its a cheeky strategy..
I think its a great strategy to capitalize on Aam Aadmi Bandwagon.. I wont be surprised if they start selling some more merchandise with the same theme of Aam Aadmi and Corruption free India .. This is something similar to what Groupon did by selling onions at a remarkably low price .. http://www.slideshare.net/maximizer/how-groupon-conquered-the-indian-market-with-onions
ReplyDelete@Vikram Sir: Yes they are banking on the fact that people think this is in a way associated with the AAP campaign ! so yes it is cheeky indeed!
ReplyDelete@Hitesh: They already are selling AAP caps and mugs ! But this i thought was too radical!
ReplyDeleteIt is really really hilarious, and I had a good laugh... but the point to be noted here is these guys are selling seriously well. Nice article here Harika.
ReplyDelete@Prateek : Thank you :)
ReplyDelete