Monday, 18 November 2013

Snapchatting the World!

Recently I came across this new app for Android and iOS called "SnapChat" which lets users click pictures, take videos and also lets them add text and pictures to it. These pictures and videos known as "Snaps" can then be shared with  friends on your list. 

So you must be thinking what the big deal is when so many more apps let me do that! Well, you surely will think otherwise when I tell you that this app lets you share these snaps with your friends and will delete them soon after they are seen! Now that catches your attention huh!? SnapChat lets you decide the time limit for how long your recipients can view the snaps. It could be anywhere between 1 and 10 seconds, post which the snaps shall be hidden from the receiver's device and deleted from SnapChat's server.

(SnapChat's logo is called the "Ghostface Chillah")

SnapChat is a photo messaging app developed by Stanford students, Bobby Murphy and Evan Speigel  in 2011 as part of their final year project. It has been pretty long (2 years) since this app got released into the market. Apart from the millions of downloads and fame, what gets interesting is that, FB had recently tried hard to acquire this startup and got turned down. This is one of those few startups like Twitter that chose to stay on their ground and not get sold off. Though the app has been misused enough in the most obvious ways, it is an bold idea worth developing. 

So this left me wondering... Despite the fact that there are on an average two startups opening up in India each day, why is that the silicon valley startups get this big in no time and Indian startups take a really long time to even get identified? These were some of the reasons I thought are different about them and us: (this may not hold true for all Indian startups)

1. In India, having no job is a sin! It's a sign of incapability, leave alone trying to assess his/her ability to employ others. So, most tangential ideas are wrapped up even before they take form  

2. Risk taking is looked down upon by many startups. Here, the focus is more on customer behaviour,  current market behaviour and we  often shy away even from the thought of trying to create something the world would not have thought of. 

3. As for us, our biggest fear is acceptance,be it when building things or when coming up with lateral ideas! We think more about others than ourselves, so we do not believe in our own idea much. So anything, we think could change the world has a greater chance of getting diluted and discarded. On the other hand, the silicon valley guys just mould their ideas with no questions asked!

4. The feeling of "boasting-about-oneself-is-a-bad-thing" has been drilled deep into our Indian minds which majorly differentiates Indian startups from the startups abroad

However, with more talented young minds stepping into the business world each day, let's hope more Indian startups get there soon.

The App can be downloaded here: 

Source of info about Snapchat: Internet
All views mentioned above are subjective