Thursday, 16 May 2013

The Indian #my favorite startup no. 5

I have read scores of articles and experiences of people who say how important coffee is to them, how a cup of coffee can ward off all their tensions, how coffee is like an emotional spa to their senses and so on. I cannot specifically define the love and affection people share with a cup of coffee, because i am not into the habit of consuming coffee. Anyhow, from all the stuff i got to read, written by and for coffee lovers, all i can decipher is, it's magical and an out of the world experience for them!

How far would you go to get the best coffee in town? One km? two? ten? How would the coffee lover in you feel if i told you that the best coffee shall be delivered straight at your door step?

The other day i got to read a magazine and i came across this wonderful startup that dealt with this one special delicacy, coffee! If not for the love of coffee, i decided to share this story considering the love for startups that has rubbed off on me. 

So here comes the story of my favorite startup no. 5 and it is called "The indian"

The brings to you the most relished coffee from the best coffee estates. Yes, you heard me right, because is one of the online portals that has transported the coffee world online! They sell estate filter coffee that is handpicked from the estates of Coorg and Kodaikanal. 

They are a startup based in Mumbai. The story goes as: Kunal Ross, the founder and CEO of was an ardent coffee lover himself. He had observed that 60-80% of the best quality Indian coffee beans were being exported to other countries leaving our own produce to go scanty.  Moreover, though we have many reputed coffee outlets here like the CCD, Baritsa, etc. they aren't really affordable on a daily basis. This problem needed a solution and  Kunal fortunately had one! 

They currently sell two varieties of coffee: one being, Frowner's coffee from Kodaikanal, which is a non certified organic variety, while the other is the Appa's coffee from Coorg, which is   a certified non-organic variety also known as the "baap of all coffees" Recently they have also started selling a new variety called the Watapi, which is a 100% arabica coffee coming from the prestigious B.R hills of Karnataka.

The best part is, once the order is taken, they roast the beans based on the customer's choice and it is delivered within 2-3 days! The people of Mumbai have an advantage here: i.e. no delivery charges! Now that's a bonus! Their packaging is very elegant and impressive too!

Check out the website here :

P.S: Just to remind you again, this is no marketing strategy, just an info. share. Hope you like it :)

Images and Info. : Internet

Untill my next post on my favorite startup no. 6...


  1. Hey this really is a great article. I have often complained about the one thing that we, as coffee lovers, have found wanting in this industry. The coffee outlets refuse to deliver coffee and understandably so but I often wished that some comp-any come up with a strategy to fill this lacuna and this startup in your article addresses just that! I will definitely check their website out and also try it out! Hope the coffee tastes as great as I think it does!:D

  2. We are happy customers of this startup. The coffee is great and the people inspiring.

  3. @saurabh kumar : thanks a lot for your input :)