Saturday, 24 January 2015

How to make Corporate events fun using Digital Marketing Tools?

As young Marketeers, we might have to run events and handle Digital Media for them. Here's putting together what can make your Corporate event look very cool on your Social channels
I recently took care of Digital Marketing for a corporate event and that's when i explored a couple of Marketing tools that let you single-handedly (This is true for an event not expecting more than 100-200 people)run your promotions in a fun way with ease For bigger events, you might need a hand or two.

All you will need is a computer (for ease), a Mobile phone equipped with a good Camera and Internet!
I chose Twitter as my central platform. We created a nice little hashtag that was relevant to our event and started getting people aware of it prior to the event. What can be done differently on the day of the event? Here are a couple of them i tried my hands on
1. Audio Boo - As people enter your event venue, you could get sound bytes from them. Yes, just like those fancy Movie functions. Now, Audio Boo is a great tool that lets you record sound bytes, include a picture and have them directly posted onto your social media handles. These sound bytes can be played from the very post. The best part is, you can get all of this done using one single tool. You may also choose to record sound bytes from your phone and upload them here. This is a very easy to use tool. It's free and all you need to do is sync your Twitter profile here/login

2. TweetWally - Now that you have encouraged your employees to tweet LIVE from the event, you might want them to see that appear on your feed Real time. TweetWally is yet another impressive tool that lets you do just that. Configure your Twitter profile here and choose your options like, what kind of tweets you want up there. For example, you may choose to display all tweets with #BigData2015 There are also a few interesting combinations (of exceptions) you can key in. Once you have your Tweet wall ready, you just project it on your event screen.

3. piZap - Images are the most appealing when it comes to posting live updates from events. Sometimes, it's hard to pick the best instantly. In that case, our age-old "Collage" is the best option. While there are many tools that let you make collages, PizAp is my pick! No signing up, no cost. Also, it's just too easy to use. There are different layouts you can choose from (a lot of them). You can also quickly edit each of your pictures here. It's the best tool when you need to be on your feet, updating pictures from the event 

4. Canva - This is the best tool i discovered in 2014. It has been my favorite ever since. When it comes to events,you might want to make instant posts for your social media channels, be it, Invitations, Header Images, Display Pictures and others. One thing most Digital Marketeers suffer from, is getting the dimensions right! Not always can you have a designer seated next to you to help you out. Canva can be that guy for you. Choose what you need, upload your picture and fit it into the frame. Voila! your post is ready to be shipped! Canva has several other options, that you might want to explore even after you are done with your event . Designing a flyer, a Business Card, Google+ cover and so much more is just a click away with Canva! The "Design School" element of Canva offers great learning to Marketeers who have an eye for design

There are many other tools serving similar purposes. But, with these tools, Speed is the essence, while you are operating LIVE from the event venue. You should try them too! Feedback is welcome.
Note: This is NOT a sponsored post. It is an outcome of my experience and search for useful tools.


  1. It is good to experience something like this. Not as it is, but yes. You are pulling in too many different applications onto this "corporate-event" fabric. Many such event apps exist in the market.
    Alternatively, I would go with twitter for TweetWally and piZap, SoundCloud for AudioBoom.
    SoundCloud is like running Napster or any other Audio apps on steroids. Try it out.
    Think of User Experience. Would you be interested in posting every random shit that happens around you if you are engrossed with the event? That too with many apps?
    My thoughts. Like it or Leave it.

  2. Hello Anonymous!
    Thank you much for taking the time to elaborate your views :-) Here's answering your questions
    1. Yes, agreed they are too many apps for one event. Hence you can always choose :-) Also, i mentioned that you can execute these in parallel for a smaller event. So, answering your question, it's not impossible.
    2. There's no thinking twice about the fact that there are other similar apps too, perhaps better ones. This is merely a collection of the ones i tried and liked
    3. I like Sound Cloud too, just that it's not accessible for employees within my organization. I did not want to ruin the experience by displaying a "link not available"
    4. There were gate keepers to ensure only relevant and fun parts of the event go online. So, posting every random thing won't happen. We ensured the default record and post didn't happen.

    Thank you again your thoughts. Have a great day ahead!

  3. Wonderful tips to make corporate events fun using these awesome marketing tools! These techniques are great. The best part is they are easy to use. I have tried them and it was a good experience.

    1. Thank you Garon. Glad to get your feedback on it